Creative agency Sawdust is no stranger to designing unique typefaces adapted from storied basketball player logos. Two-man team Jonathan Quainton and Rob Gonzalez previously created fonts in collaboration with Nike Basketball for Kevin Durant and Kobe Bryant based on their namesake sneaker brands. This time, the London-based duo was tasked with producing a typeface for none other than LeBron "The King" James. In an interview with Designboom, Quainton and Gonzalez discussed the conception and ide...
Creative agency Sawdust is no stranger to designing unique typefaces adapted from storied basketball player logos. Two-man team Jonathan Quainton and Rob Gonzalez previously created fonts in collaboration with Nike Basketball for Kevin Durant and Kobe Bryant based on their namesake sneaker brands. This time, the London-based duo was tasked with producing a typeface for none other than LeBron "The King" James. In an interview with Designboom, Quainton and Gonzalez discussed the conception and ide...
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